About Us

About Us

🖤 Our Story – MY69 Diamonds

There is always a story behind every sparkle.

My journey began in a small village near Surat, where my father spent years working in his jewellery shop in Udhna. From a very young age, I worked alongside him, learning the craft of jewellery making not from textbooks, but from experience. What schools could never teach, my father instilled in me—hard work, honesty, integrity, and an unwavering belief in exceptional customer service. These values became the foundation of everything I do.

When life asked me to leave everything behind and start anew in the city of Surat, I carried nothing but a suitcase filled with skills, passion, and determination. I immersed myself in the jewellery industry, refining my craft and understanding every detail of diamonds and design. Eventually, taking a leap of faith, I opened my own store in Varachha.

Ten years later, I stand deeply grateful for the community that trusts us and the thriving business we have built together. Every day, we open our doors with a single mission—to bring genuine smiles to our customers’ faces.

Over the years, I have built strong relationships with some of the finest diamond dealers and jewellery manufacturers in the industry. Today, alongside my wife, we take pride in creating custom jewellery pieces, crafting engagement rings for beautiful couples, and restoring treasured jewellery and watches that carry emotional value.

This journey eventually gave birth to MY69 Diamonds—a brand built on tradition, innovation, and responsibility. By embracing lab-grown CVD diamonds, we offer ethical, sustainable, and stunning jewellery without compromise.

We are here to help you create or find the perfect piece for life’s most meaningful moments.
Every MY69 creation is crafted with love, precision, and purpose.

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🚀 Who We Are

We are MY69—a bold, independent Indian D2C brand launched in 2023 under AKSHAY KUMAR.

We’re not a faceless corporation. We’re everyday people, just like you, who were tired of fake products, shady sellers, and wasting money online. That frustration pushed us to build MY69.IN—where quality meets trust.

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⚡ Why Choose MY69?

Choosing MY69 means choosing more than just jewellery—it means choosing values, transparency, and future-ready luxury.

💎 Lab-Grown CVD Diamonds

Our diamonds are scientifically created, visually identical to mined diamonds, and certified for quality. They offer the same brilliance, fire, and durability—without the environmental and ethical concerns of mining.

🌱 Ethical & Sustainable Luxury

We believe luxury should never come at the cost of the planet or people. MY69 diamonds are conflict-free, environmentally responsible, and aligned with conscious consumer values.

🛠 Custom Craftsmanship

Every customer is unique—and so is their jewellery. We specialize in custom-designed pieces, bringing your vision to life through expert design and meticulous craftsmanship.

🇺🇸 USA-Based Trust, Global Expertise

With a corporate presence in the USA and deep industry relationships, we offer international quality with reliable service and worldwide delivery.

💰 Exceptional Value

By eliminating traditional supply-chain markups, we provide better pricing without compromising on quality, design, or certification.

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🛡️ Our Promise to You

• At MY69, our promise is simple—but powerful.

  ✔ Uncompromised Quality

  Every diamond and jewellery piece undergoes strict quality checks and is crafted to last a lifetime.

  ✔ Transparency & Honesty

  From diamond origin to pricing, we believe in complete transparency—no hidden details, no misleading claims.

  ✔ Certified & Authentic

  Our diamonds are certified and our metals are genuine, ensuring peace of mind with every purchase.

  ✔ Customer-First Experience

  From the first consultation to after-sales support, your satisfaction is our priority. We listen, guide, and deliver with care.

  ✔ Jewellery Made with Purpose

  Each piece is crafted with love, responsibility, and respect for the moment it represents in your life.

We exist to make online shopping fear-free, regret-free, and shame-free.

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👑 The MY69 Movement

MY69 is more than a jewellery brand—it’s a movement toward conscious luxury.

We are redefining how the world views diamonds by embracing innovation over tradition, ethics over excess, and meaning over mere appearance. The MY69 Movement stands for a future where luxury is responsible, inclusive, and transparent.

By choosing lab-grown diamonds, our customers become part of a global shift—supporting sustainability, reducing environmental impact, and celebrating love without compromise.

Every MY69 piece represents:

• Progress over convention

• Responsibility over exploitation

• Timeless beauty with modern values

This is not just the future of diamonds.
This is the future of luxury.

👉 Shop Now. Own It Before Someone Else Does.